We are committed to our curiosity around the ways your brand can help enable passion in the outdoors.
Services
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Our immersive approach gathers experiential insights of user experiences, equipment functionality, and the nuances found in outdoor equipment. Engaging in real-time research alongside passionate people offers a unique opportunity to witness firsthand how equipment performs in real world scenarios.
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By observing passionate people in action, brands gain invaluable qualitative feedback, enabling them to innovate, refine products, and better cater to the evolving needs of the outdoor recreation community.
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An engaging research report featuring in-the-moment ethnography, enriched with professional video testimonials and photography. Visual elements will not only enhance comprehension but also evoke empathy, enabling brands to connect more deeply with the subject matter.
OUR STORY
We're a passionate team that is committed to creating engaging and informative research. By bringing together diverse backgrounds in rock climbing, backpacking, production, brand strategy, market research, and innovation consulting, our team is perfectly suited to uncover valuable insights tailored for your brand.
For years, our team has lived on the road, meeting thousands of people with a passion for the outdoors. We've connected with them at the country’s most popular crags, mountains, trailheads, and rivers. All while continuing to work with companies from around the world.
We are committed to our curiosity around the ways your brand helps enable the passions in the outdoors.
